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Born Free Eggs are not like other eggs. They’re chic. They’re 🌟 premium 🌟. And they’re all about flavorful adventures. 


We rebranded them to embody their true persona with new packaging, manifesto, a brand spanking new tagline, and a 360 campaign speaking to those who live to discover something delicious. 

My Role: 

  • Concepting

  • Copy for manifesto, packaging, website copy, 60s scripts, 10s social scripts, social captions, headlines for OOH.

the packaging:

the manifesto:

the website:

the posts:

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Client: Born Free Eggs

Agency: Madwell

Creative Team:

GCD: Laura "Jumpsuit" Wasson

ACD: Julia Compton

Copywriters: Kelsey Nguyen, Me

Art Directors: Matt Reuter, Sukanya Bose

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