Flawless Beauty Lounge wanted to build their social channels to reflect the work that they do and the care they put into it. I worked on creating a custom strategy that highlights their work and also incorporates their clients, important information, and other need-to-know information. I also worked on creating content and editing images for posts. The change in strategy has lead to an increase in engagement and clientele for the business. 

We introduced dynamic reels with tips from the expert to give regular clients something new to watch, and prospective new clients an idea of what to expect from the array of services.

A beauty-centric reel for Christmas that added a bit of personality to the feed. The theme was trending on the app at the time, and we chose to capitalize on views by taking advantage of the moment. The reel earned a lot of praise and appreciation from our loyal followers. 

Christmas was around the corner and we wanted to bring in the Christmas spirit to the feed. We created this fun and playful post to entertain our audiences and break the monotony of regular content by spring-boarding off of the current trend - down to the transitions and music. 

This reel was conceptualized to announce changes in the company while still staying positive amidst a global pandemic by incorporating upbeat music and featuring the founder of the company. The end result garnered a lot of appreciation from our audience and inspired us to continue utilizing the reels feature on the app.