VISIBLE'S
HOLIDAY
HOTLINE
Visible has all the perks of being on a family plan - without all the family drama! During the holiday season, we created a campaign to help our followers avoid the family drama at all costs. We brought in a crew of panelists to provide expert advice to get through every sticky situation - from burnt dinner, to problematic relatives and even comments about our love lives.
My Role:
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Concepting overarching campaign idea
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Concepting for individual social posts
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Copy for social concepts and captions
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Guidelines for influencers
the operators:
the drama:
the insights:
the press:
the awards:
Winner in Twitter Partnerships
Bronze Distinction in Integrated Campaign
Audience Honor in Twitter Partnerships, Integrated Campaign
The One Club 2022 Denver Awards:
Gold in Integrated Branding Campaign
Merit Winner in Social Media
The Drum Awards Marketing 2022:
Nominee in B2C Integrated Campaign
Client: Visible Wireless
Agency: Madwell
Creative Team:
ECD: Jeff Gillette
CD: Courtney Schopfer
ACDs: C.J. Thomas, Julia Compton, Libby Dean
Copywriters: Kelsey Nguyen, Kaela Shelby, Me
Art Directors: BriElle Munizzi, Sara Kuzmenka