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Visible has all the perks of being on a family plan - without all the family drama! During the holiday season, we created a campaign to help our followers avoid the family drama at all costs. We brought in a crew of panelists to provide expert advice to get through every sticky situation - from burnt dinner, to problematic relatives and even comments about our love lives.


My Role:

  • Concepting overarching campaign idea

  • Concepting for individual social posts

  • Copy for social concepts and captions 

  • Guidelines for influencers

the operators:

the drama:

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the insights:


the press:

the awards:

The Shorty Awards:

Winner in Twitter Partnerships

Bronze Distinction in Integrated Campaign

Audience Honor in Twitter Partnerships, Integrated Campaign

The One Club 2022 Denver Awards:

Gold in Integrated Branding Campaign

The One Club 2022:

Merit Winner in Social Media


The Drum Awards Marketing 2022:

Nominee in B2C Integrated Campaign

Client: Visible Wireless

Agency: Madwell

Creative Team:

ECD: Jeff Gillette

CD: Courtney Schopfer

ACDs: C.J. Thomas, Julia Compton, Libby Dean

Copywriters: Kelsey Nguyen, Kaela Shelby, Me

Art Directors: BriElle Munizzi, Sara Kuzmenka

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