VISIBLE'S
HOLIDAY
HOTLINE
The holiday season brings good cheer...but it also brings family drama! Most millennial dread family dinners over the holidays so we gave them the one thing they never asked for - expert advice to help them (safely) get through every situation.
My Role:
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Concepting overarching campaign idea
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Concepting for social
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Copy for social concepts and captions
the operators:
the drama:









the insights:

the press:
AdAge: Visible invites you to vent about reuniting with family over the holidays
LBB: Ditch the family drama and keep the wireless savings with Visible Ad
the awards:
Winner in Twitter Partnerships
Bronze Distinction in Integrated Campaign
Audience Honor in Twitter Partnerships, Integrated Campaign
Client: Visible Wireless
Agency: Madwell
Creative Team:
ECD: Jeff Gillette
CD: Courtney Schopfer
ACDs: C.J. Thomas, Julia Compton, Libby Dean
Copywriters: Kelsey Nguyen, Kaela Shelby, Me
Art Directors: BriElle Munizzi, Sara Kuzmenka