Visible's Holiday Hotline

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VISIBLE'S
HOLIDAY
HOTLINE

The holiday season brings good cheer...but it also brings family drama! Most millennial dread family dinners over the holidays so we gave them the one thing they never asked for - expert advice to help them (safely) get through every situation.

My Role:

Concepting overarching campaign idea
Concepting for social
Copy for social concepts and captions

the operators:

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the drama:

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the insights:

the press:

AdAge: Visible invites you to vent about reuniting with family over the holidays

LBB: Ditch the family drama and keep the wireless savings with Visible Ad

The New York Egotist: Visible takes on wireless industry's bias against singles, offering family plan savings – without the family (or the family drama)

the awards:

The Shorty Awards:

Winner in Twitter Partnerships

Bronze Distinction in Integrated Campaign

Audience Honor in Twitter Partnerships, Integrated Campaign

Client: Visible Wireless

Agency: Madwell

Creative Team:

ECD: Jeff Gillette

CD: Courtney Schopfer

ACDs: C.J. Thomas, Julia Compton, Libby Dean

Copywriters: Kelsey Nguyen, Kaela Shelby, Me