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The holiday season brings good cheer...but it also brings family drama! Most millennial dread family dinners over the holidays so we gave them the one thing they never asked for - expert advice to help them (safely) get through every situation.


My Role:

  • Concepting overarching campaign idea

  • Concepting for social

  • Copy for social concepts and captions 

the operators:


the drama:

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the insights:


the press:

the awards:

The Shorty Awards:

Winner in Twitter Partnerships

Bronze Distinction in Integrated Campaign

Audience Honor in Twitter Partnerships, Integrated Campaign

Client: Visible Wireless

Agency: Madwell

Creative Team:

ECD: Jeff Gillette

CD: Courtney Schopfer

ACDs: C.J. Thomas, Julia Compton, Libby Dean

Copywriters: Kelsey Nguyen, Kaela Shelby, Me

Art Directors: BriElle Munizzi, Sara Kuzmenka

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