TIME Magazine gave audiences a way to experience the March on Washington first hand through the magic of VR. For the launch, we created an Immersive Educational Experience that enhanced the voices of the past and empowered voices of the future. We took over the DuSable Museum of African American History in Chicago, hired actors to portray regular people in the 50s, and packed it with activities geared towards encouraging young students to dream big.
My Role: Concepting, copy, storyboarding for 30s and 15s cuts.
Client: American Family Insurance
Agency: Elite Media